OR DRUK
LOTIE
Lotie is a personal and caring brand that celebrates craftsmanship,
simplicity, and a sense of joy. It’s the kind of place you stop by for
your favorite coffee and pastry, a warm pause in the day.
The visual identity blends European elegance with the warmth of
handmade details. Close-up imagery highlights rich textures and
delicate layers, and round forms that reference the brand’s signature
product - the puffs.
VISUAL IDENTITY | PACKAGING | PRINT | SPATIAL DESIGN | SIGNAGE
This project was created as part of my work at Studio Nerubay
Lotie is a personal and caring brand that celebrates craftsmanship, simplicity, and a sense of joy. It’s the kind of place you stop by for your favorite coffee and pastry, a warm pause in the day.
The visual identity blends European elegance with the warmth of handmade details. Close-up imagery highlights rich textures and delicate layers, and round forms that reference the brand’s signature product - the puffs.
VISUAL IDENTITY | PACKAGING | PRINT | SPATIAL DESIGN | SIGNAGE
This project was created as part of my work at
Studio Nerubay
The brand was built around the small ritual of stopping for a favorite coffee
and pastry, a warm, personal moment within the everyday.
The brand was built around the small ritual
of stopping for a favorite coffee and
pastry, a warm, personal moment
within the everyday.
The signature éclair inspired the round forms, while close-up photography
celebrates its layers, textures and handmade details.
The signature éclair inspired the round
forms, while close-up photography
celebrates its layers, textures and
handmade details.
Typography, photography and material details come together to create
a brand world that feels crafted and warm.
Typography, photography and material
details come together to create
a brand world that feels crafted and warm.
LOTIE
Lotie is a personal and caring brand that celebrates craftsmanship, simplicity, and a sense of joy. It’s the kind of place you stop by for your favorite coffee and pastry, a warm pause in the day.
The visual identity blends European elegance with the warmth of handmade details. Close-up imagery highlights rich textures and delicate layers, and round forms that reference the brand’s signature
product - the puffs.
VISUAL IDENTITY | PACKAGING | PRINT | SPATIAL DESIGN | SIGNAGE
This project was created as part of my work at Studio Nerubay