OR DRUK
Molito is an Italian brand inspired by the traditional mills (mulini), symbols of craftsmanship and authenticity.
The visual identity celebrates this local essence, where texture,
flavor, and tradition meet timeless Italian elegance.
The brand seeks to create a feeling of a shopping experience
in an authentic Italian delicatessen.
a place where each item reflects a passion for flavors, aromas and excellent raw materials.
VISUAL IDENTITY | PACKAGING | PRINT
This project was created as part of my work at Studio Nerubay
MOLITO
MOLITO
Molito is an Italian brand inspired by the traditional mills (mulini), symbols of craftsmanship and authenticity.
The visual identity celebrates this local essence, where texture,
flavor, and tradition meet timeless Italian elegance.
The brand seeks to create a feeling of a shopping experience
in an authentic Italian delicatessen.
a place where each item reflects a passion for flavors, aromas and excellent raw materials.
VISUAL IDENTITY | PACKAGING | PRINT
This project was created as part of my work at Studio Nerubay
Molito is an Italian brand inspired by the traditional mills (mulini), symbols of craftsmanship and authenticity.
The visual identity celebrates this local essence, where texture, flavor, and tradition meet timeless Italian elegance.
The brand seeks to create a feeling of a shopping experience in an authentic Italian delicatessen.
a place where each item reflects a passion for flavors, aromas and excellent raw materials.
VISUAL IDENTITY | PACKAGING | PRINT
This project was created as part of my work at Studio Nerubay
The process began with research into
the pasta category in Israel, where
many brands share a similar visual
presence. This created an opportunity
for Molito to build a recognizable
shelf presence while staying rooted
in Italian authenticity.
Traditional Italian mills, delicatessens
and food culture inspired the
typography, textures and graphic details,
creating a rich and layered brand language.
The system was designed to give each
product its own presence while keeping
the collection connected by a consistent
visual identity.
The process began with research into the pasta category in Israel,
where many brands share a similar visual presence.
This created an opportunity for Molito to build a recognizable
shelf presence while staying rooted in Italian authenticity.
Traditional Italian mills, delicatessens and food culture
inspired the typography, textures and graphic details,
creating a rich and layered brand language.
The system was designed to give each product its own presence
while keeping the collection connected by a consistent visual identity.